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Time Stamps
1:21 Introduction to the course and how to get the most out of it
10:54 Know what works to get attention on Facebook
16:39 Share with the least resistance
28:23 Focus on cost per action
38:50 Learn what you can from the data
46:36 How the 80/20 rule applies to Facebook marketing
56:06 Welcome to Facebook marketing for beginners section
56:47 What is a Facebook profile
58:31 How do you make a good Facebook profile
1:01:02 Most Facebook users spend their time in the newsfeed
1:05:17 What is a Facebook page? How do people interact with it?
1:09:10 What is a Facebook group
1:10:37 What is an event on Facebook
1:13:05 What is an app on Facebook
1:15:37 Learn what you do as a user on Facebook
1:22:04 When to use pages, groups or a profile
1:30:18 Using your Facebook profile to add friends and message is easiest to start
1:36:03 Make a Facebook group to build relationships
1:41:25 How to create a Facebook group and start it successfully
1:51:37 When is using a Facebook page helpful
1:53:43 Choosing a name for best results
2:01:49 How to make a great Facebook page using video
2:11:43 Facebook page insights tutorial
2:29:09 How to delete your Facebook page
2:38:12 Facebook ads interface basics
2:45:57 Page post engagement performs best for me
2:55:57 Ads with videos consistently run at the lowest CPM
3:21:40 How to create Instagram ads
3:34:06 How to use the reporting features in Facebook ads to measure ROI
3:48:34 Tracking conversions on your website is critical for measuring ROI
3:58:45 Filtering options in the Facebook ads interface
4:03:54 Comparing ad sets is the best way to improve performance
4:23:34 Viewing your Facebook advertising results by placement
4:29:59 Using Facebook ads reports to plan out the next campaign
4:33:28 Introduction to the Facebook ads power editor
4:36:38 Create a new campaign in the Facebook ads power editor
4:47:37 How to quickly make a lot of unique ads using page posts
4:53:40 Steps to take once your ads are submitted and approved
5:00:35 Use the Facebook power editor to quickly copy ad sets
5:04:41 What works for me to make money on Facebook
5:13:01 See the .01 cost per like Facebook ads I am running
5:21:04 Start with Facebook Groups
5:29:09 Best Facebook ads for conversions, affiliate marketing/sales
5:33:39 Events work best to promote a local business
5:37:05 How to verify your Facebook page and change your page name
5:58:22 How to setup a Facebook ads conversion tracking pixel
6:02:41 Facebook page post format I use for website conversions
6:18:40 Analyzing page post and website conversion campaigns
6:31:06 Power editor tutorial for website conversions
6:35:52 Facebook ads for video views using a page post
6:42:34 Creating a Facebook advertising campaign for website clicks in the power editor
6:59:33 Conversions is the objective that gets the best results
7:04:34 Combine text, a link, and a simple video for best results
7:11:05 Build a free Facebook group through your website
7:20:20 Without proof of results, why keep running the ads?
7:32:40 The Facebook ad I am using to promote my page
7:39:06 Targeting settings for low cost likes
7:52:33 Using Facebook page insights to see where my fans are from
7:56:17 Making more USA ads targeted to friends in specific states and with interests
8:02:00 Facebook ads system for getting great results simply through effort and testing
8:14:13 Overview of success strategies for Facebook for local businesses and audiences
8:18:20 How to get people talking about your business
8:20:13 Advertising locally on Facebook is challenging
8:23:46 How to do brand page posts for a local business
8:29:05 Getting likes for your local business page with ads
8:33:09 How to create a great Facebook page for you local business
8:37:10 3 mistakes to avoid when creating your Facebook page
8:43:04 Facebook video ads for low cost post engagement
8:53:27 How to make USA Facebook ads post engagement ad sets for the lowest cost
9:03:36 How to find the lowest cost interests/demographics in the USA
9:14:30 9,000+ impressions expected for per day Facebook ad budget in the USA
9:28:30 .00 Per Post Engagement with USA Facebook Ads
9:50:57 Creating multiple video post ads in one ad set
10:06:21 Facebook Business Manager setup
10:10:37 Facebook ads business manager introduction
10:19:00 Facebook business manager reviewed
10:22:11 Power Editor Overview + Conversion Post Creation
10:34:23 Power Edit Fast Campaign Creation for Conversions
11:12:56 Analyzing power editor campaigns for conversions
11:52:41 Successful Facebook Ads Campaign Case Study with Analysis

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Watch the LIVE Q&A for this course! https://youtu.be/dl2fWxxSKt0?t=5

This Facebook ads tutorial teaches you how to create your first Facebook ad step-by-step. If you’re new to advertising on Facebook and you want to create Facebook ads for dropshipping, this course is exactly what you need.

Before you get started, you MUST install the Facebook Pixel in your Shopify store. Here’s how: http://bit.ly/2Z9Cfcy

This Facebook ads course will be split up into 3 parts. Each course will have its own homework so that you can test what you learned. By the end of the first video, you’ll know:

1. How Facebook ads are used to drive traffic and sales
2. How to install your Facebook pixel
3. What campaigns are and exactly which one to use

After you’ve watched this video, you should be able to answer these questions:

1. Which is the first step to creating a Facebook ad?
a. The Ad set
b. The Ad itself
c. Campaign objective

2. What is the best objective for dropshippers, and why? (one-word answer)

3. What conversion event should you use for your first Facebook ad?
a. Add to cart
b. View content
c. Initiate purchase

We reviewed the answers to these questions, and talked about all things Facebook Ads, during our live Facebook Ads Q&A: https://youtu.be/dl2fWxxSKt0?t=5
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This public meeting, convened under a cooperative agreement between the Robert J. Margolis, MD, Center for Health Policy at Duke University and the U.S. Food and Drug Administration, will explore the state of the science of clinical research evaluating medication adherence involving FDA-regulated products. Specific topics include:
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https://learn.k20center.ou.edu/strategy/d9908066f654727934df7bf4f50704ce
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