It doesn’t matter how good your VIDEO content is; if your thumbnails are not GRABBING ATTENTION… You’ll never get the views you deserve and without views, you’ll never get RESULTS!
This is a MUST HAVE software for any video marketer.
What is advertising? In this video we explain everything you need to know about advertising, from the differences with marketing to the best strategies for offline and online advertising. What Is Marketing Explained | Definition, Benefits, & Strategies 👉 https://youtu.be/rWhvuK5hhRw
Advertising itself is defined by a set of strategies geared towards raising awareness of certain products and services. However, not only does advertising tell the public that these products exist, but it also helps to give a company a certain reputational ‘brand’ in regards to the products or services they offer. Without the use of paid advertising, it would be incredibly difficult to achieve certain goals, such as subtly implanting a brand’s high quality into the minds of consumers.
Watch next | 10 Types of Advertising Strategies ▶ https://youtu.be/1-vmSYPCw98
Read next | What Is Advertising? ▶ https://bit.ly/ieAdvertising
Inbound Explained by Cyberclick is a YouTube series dedicated to all things Inbound Marketing. From tutorials to quick tips and tricks, if it’s about Inbound, we’re explaining it. We’ll help you become an Inbound Marketing expert.
Cyberclick is a digital marketing and advertising agency specialized in online campaigns. We use results-oriented strategies to develop successful Inbound Marketing, Email Marketing, Social Ads, Native Advertising and Performance Marketing campaigns.
✅ Follow us on Twitter: https://twitter.com/CyberclickEN
💻 More information: https://www.cyberclick.net/
Max Stossel discusses the true cost of our attention economy, and why we need to align the incentives of tech & media companies with human values over ad revenues. In this talk he explains how when everyone profits off of our attention, we all lose.
Max Stossel is an award winning filmmaker + poet with a unique style of storytelling. His work consistently goes viral, has been featured by the majority of major digital publications, by Lincoln Center, and has been written about in 12 languages. Before entering the creative world, Max spent 8 years creating social media strategies for fortune 500 brands and building a social network. The merging of these fields allows him to provide a fascinating perspective on modern culture and how technology is impacting humanity.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Video Rating: / 5
Jean Kilbourne, EdD Author and Social Theorist, explains the various ways that children are affected by watching hours of advertising and what parents can do to negate the influence of advertising in their children.
For more expert parenting advice, visit http://www.kidsinthehouse.com
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Please watch: “Celebrities Give Parenting Advice”
A typical day working in social media advertising. I thought it would be fun to break down what my day looks like, what my role consists of some of the projects I get to work on.
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Related Videos:
What’s in my work bag: https://youtu.be/4soKQyXTPrA
We’re Overworking: https://youtu.be/2cLXaEYRE5k
Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common.
Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet.
Targeted advertising has been part of the Internet experience since the late 1990s. Back then, companies tried to reach out to consumers online in much the same way they had on TV: by choosing ads that likely appealed to the broadest part of their audience. Then, in the early 2000s, Internet advertising got a little smarter. Companies began using browsing habits and other data collected from users to make ads more personalized, and promotions for all kinds of products and services began following people across the Web. Video Rating: / 5
I often get asked what working at an advertising / marketing agency is like, and so here is my honest take based on my experience. I will first talk about the structure of a creative marketing shop, the main teams that are involved from account services, strategy and creative. Then, I talk about the working culture, what my hours are like, and what the general environment is like. And yes, the stereotypes are true. Last, I talk a bit about why I chose this career route straight out of university, what the main learnings are if you choose to enter this industry and what my favorite part of work is.
We definitely are not saving lives, but advertising is a very thought-provoking and forward-looking space, so if you someone who is naturally curious, likes fast-paced work and using creativity to solve problems, advertising could be a fit for you.
I am happy to be of help and answer other questions about career, so please comment below if you have other ones in mind!
x Dahye
#careeradvice #advertisingindustry #dayinthelife advertising agency creative marketing industry work life balance career millennial gen z what to do advice fresh graduate how to pick your job Video Rating: / 5
Advertising addresses such general themes as beauty, happiness, love, friendship, sex, self-image. Companies present all of this in a completely unrealistic, ideal light in order to promote their products. As a result, their advertisements affect our minds, which are very vulnerable.
Are five dollar Facebook advertising campaigns for rookies only? Absolutely not! Beginners and advanced advertisers alike can leverage the five dollar Facebook ad to increase ROI fast.
Learn exact steps to run these types of Facebook advertising campaigns in this video: https://www.youtube.com/watch?v=g9JfWuZJ5-M
One of the most common questions I receive in my Facebook videos is “How much money do I need to get started advertising on Facebook?”
More advanced marketers are always asking “how do I scale my Facebook ad campaigns?”
When used correctly, the five dollar Facebook ad campaign can accomplish both goals!
For beginners or internet marketers with tight budgets, it is obvious… A five dollar per day ad campaign is going to get you exposure on the Facebook ad platform while minimizing the investment required.
Most people don’t realize that advanced advertisers are able to leverage these same five dollar Facebook ad campaigns to quickly and effectively test new audiences and interests while minimizing risk.
To go deeper into the ‘how to’ I have put together a video where I setup a new Facebook retargeting advertising campaign and duplicate out the ad set in the exact way you would to make this /day FB advertising method a reality.
Watch that video here: https://www.youtube.com/watch?v=DluuQ952900
Then, once the ads are running, you need to be sure you are analyzing the Facebook ad data correctly. To help you with this, I have created 3 videos where we follow the campaign I set up above in the retargeting video and you see how I analyze and adjust the ad set budgets.
How To Analyze Facebook Ad Data Part 1: https://www.youtube.com/watch?v=mcAE1CX-09Q
How To Analyze Facebook Ad Data Part 2: https://www.youtube.com/watch?v=Fp5CMGO64dM
How To Analyze Facebook Ad Data Part 3: https://www.youtube.com/watch?v=hhsjV0zdDw4
This stuff really works as you can see from the above video series where I implemented this Facebook advertising strategy and document the process in the FB ads manager to show the results.
If you are wondering why this advertising strategy works, the best analogy I can come up with is that of roulette.
Player a walks up to the roulette table with 20 chips and places them all on number 18…. The odds are stacked against this player and ultimately they lose their 0 quickly with nothing to show for it.
Player B walks up to a roulette table with 20 chips as well…But takes a different approach.
On the first spin Player B places 20 chips on 20 different numbers…. And hits one! This recoups Player B’s Initial investment allowing that player to continue playing, again spreading out the bets.
The best part about Facebook advertising compared to roulette is that once you find something that works, you can double your bet on that and continue to spread your additional bets out on new, untested interests and audiences.
Slowly but surely you are able to create a number of different productive ad sets through testing that you are able to increase your budget and continue running for weeks, months, years on end!
Is important to keep in mind what a statistically significant test is.
You must have enough clicks, leads, sales in your funnel in order to make decisions that are truly based on the data.
If you’re basing decisions on 25 clicks or the results from 10 subscribers… There is no statistical significance backing that decision.
If you’re basing your decisions on 1000 clicks and 400 subscribers, the data is going to support making a correct decision because of the law of large numbers.
Your conversion rates are going to fluctuate much more with smaller numbers than they will with larger numbers.
This is why it is important when running five dollar Facebook ads to allow these ads to run long enough to obtain the data that you need to make informed and intelligent decisions.
Patience is your friend and ultimately you will get more statistically significant data spending over the course of 10 days then you will from spending in one day.
I show how to setup your conversion based campaigns in this way in the “How To Run Retargeting Ads On Facebook” video, here: https://www.youtube.com/watch?v=DluuQ952900
In this video I mentioned two other videos That can help you advance your Facebook advertising game quickly!
First is the “know your numbers” video where you learn how to figure out your key performance indicators or KPIs.
Second is the “How to spy on your competitors ads on Facebook” Video to help you write compelling Facebook ad copy
Finally, if you want help putting together your first Facebook advertising campaign, this video walks you through the entire process: https://www.youtube.com/watch?v=XYY6zn3c8Xk
